What's new
What changes for you, dated, newest first.
Dates are in Paris time.
Looking for what the tool does, or doesn't do? See the capabilities list
Account: Sign up from the English site and the app, the guided tour and the verdict explanations stay in English; from the French site, in French. Accounts that already exist are not changed: the Language menu lets you switch.
Analysis: Choose your customers' country and language: the Google page is read the way they see it. The list grows from 7 markets and 5 languages to 50 markets and 51 languages.
Read more: 50 markets and 51 languages
Site: On desktop, the home page shows the app's real results screen on an actual analysis of Should I Bid itself (50 keywords in France, 50 in the United States): tabs, filters, keyword details, campaign plan, advertisers.
Read more: A real demo, no account needed
App: Give your website address: the company profile fills in while you add your products and pick up to 5 keywords, then the first analysis starts. New accounts then discover the main screens through a short tour the first time they open each one.
Free tool: Give a keyword, a country and your email: the report shows the ads at the top and bottom of the Google page, their advertisers and landing pages, with the top 5 organic results. One report per email address every 24 hours.
Google Ads: With the Google Ads connection, add an analysis's keywords to one of your Search campaigns, in an existing or a new ad group, paused by default. The campaign's status, budget and bids do not change, and duplicates are skipped.
Read more: Send to an existing campaign (beta)
Analysis: The AI now answers without randomness: with the same pages and the same data, a keyword gets the same answer. If Google has changed its page between two analyses, the score can still move.
Google Ads: Connect your Google Ads account: an analysis becomes a Search campaign created paused, with its country, language, ad groups, keywords and exclusions. You can turn it on from Should I Bid, after a confirmation that restates the daily budget.
Free tool: Keyword intent checker, keyword mixer, match types, negative keyword lists, conflict checker, search terms analyzer, ad preview, UTM builder, budget and ROAS calculators.
5 free credits · no credit card · 1 credit = 1 keyword analyzed