Resources · Capabilities
The straight list: what the tool does, what it does with limits, and what it does not do. Changes are dated in the What's new log.
A score out of 100 and a verdict: Bid (70 and above), Test (50 to 69) or Skip (below 50), with the reason and the Google results read to back it up.
The page is read from the country, language and device you choose: 50 markets, 51 languages, desktop, mobile or tablet.
Vision suggests ideas from a product or a page of your site: branded, non-branded, generic and questions, each one run through the same analysis. Only recommended keywords use a credit.
Each analysis recommends a single exclusion list: the keywords not to buy as exact match, plus guardrails that avoid blocking your own keywords.
Campaign, ad groups, keywords in the match type you choose and exclusions, in a file you import. You stay in control before anything is published.
With the Google Ads connection, which is optional and in beta: a Search campaign is created paused in your account, with the analysis's country and language, its ad groups, keywords and exclusions. It has no ad.
With the same connection, to an existing Search campaign, even one created elsewhere: existing or new ad group, paused by default, duplicates skipped. The campaign's status, budget and bids do not change; added exclusions, however, apply right away.
The Competitors page shows the advertisers, their ads and their positions. It is included in every plan, and viewing it uses no credit.
The Claude connector and the REST API suggest keyword ideas, launch analyses and return verdicts, with the same credit rules as the app. Every launch carries a credit cap, and in Claude it waits for your approval.
Agency accounts have one workspace per client: its profile, products, analyses, lists and competitors. Credits are shared across the agency.
Only a campaign created by Should I Bid, after you confirm its daily budget. From Claude you also need the “Turn campaigns on in Google Ads” permission. A campaign without an ad does not run: ads are written in Google Ads.
An analysis takes 3 to 10 minutes, not less: Should I Bid reads the Google page live, then the pages that rank on it.
50 major markets and 51 languages. China and Russia are not offered: Google does not work normally there.
On paid plans. During the free trial (5 credits given at sign-up, no credit card), you use the app.
The Google Ads connection is there to write paused campaigns, not to read your numbers. It reads the list of your accounts and the structure of your campaigns (campaigns, ad groups, keywords, exclusions) to avoid duplicates, but not your spend, your performance or your search terms.
Never, including for a campaign created by Should I Bid. It can only turn it on or pause it again, when you ask; in other campaigns, it only adds keywords.
Campaigns it creates arrive paused. Turning them on, or adding active keywords to an existing campaign, asks for a confirmation that restates the daily budget. In Claude, each analysis also waits for your approval before using credits.
Should I Bid decides before the spend, keyword by keyword. Day-to-day management stays in Google Ads.
Google Ads only: the analysis reads Google's results page.
Should I Bid tells you whether a click deserves to be paid for, not how many people search or what the click costs. Pair it with your usual keyword research tool.
It is a tool to decide where to bid, not an SEO suite. It reads organic results because they reveal search intent.
Write to us: we add it with its answer.
Write to contact@shouldibid.app
5 free credits · no credit card · 1 credit = 1 keyword analyzed