Agencies
Manage keyword intent for all your accounts from one place. Every client gets a workspace, and every recommendation comes with its evidence.
Your challenges
Understanding what searchers in an unfamiliar market really want takes time, right when the client expects first results.
Every client has its own offer, competitors and keywords. Mixing contexts leads to mistakes; keeping them apart eats hours.
The client wants to understand why a keyword gets cut or another gets added. A consultant's hunch isn't always enough.
Time spent reading results pages by hand isn't billable. Beyond a few dozen keywords, it eats into the account's profitability.
How you use it
The same routine for every account, without mixing contexts.
Client name and website: the AI fills in their profile (business, audience, positioning) and products. Declare their competitors.
Paste the inherited list, import their Google Ads exports or generate ideas with Vision from their product pages.
Each keyword gets its score, decision and evidence, on the client's market and device.
Export the campaign plan to Google Ads Editor, share the CSV export and show which advertisers appear on their keywords.
What you gain
Everything you need to analyze, recommend and report, client by client.
Each client has its own profile, products, analyses, lists and declared competitors. You switch between them without mixing contexts.
From the client's website, the AI prepares their company profile and products. You review it, and the first analyses can run the same day.
Score, decision, rationale and the Google results that were read: everything you need to explain why a keyword is kept, tested or cut.
Ad groups and negatives in Google Ads Editor format, and CSV exports of all results or recommended keywords only.
Advertisers present, any domain's profile, competitive gap and brand searches: facts to back a recommendation to expand coverage or protect a brand.
Launch your clients' analyses from your scripts with the REST API, or from a conversation with Claude, with the same credit rules.
Real situations
The client arrives with two hundred active keywords. You import the campaign export: keywords to cut stand out with their rationale, and the Quality Score matrix shows what's really an ad or landing page issue.
You analyze the month's new ideas and the queries surfaced by the search terms report. The client receives additions, negatives and the reasons behind them.
The Your brand view shows who buys searches containing the client's brand, and with which copy. You have facts to decide on a brand campaign.
Credits belong to the agency account and are shared across all your clients: 1 credit = 1 keyword analyzed, whichever client it's for. Agency plans include more credits than Company plans.
Yes, as exports: a CSV of results (with or without the analysis details) and a Google Ads Editor file for the campaign plan. The client doesn't need a Should I Bid account.
No. Each client has its own workspace. Only ad monitoring relies on a shared, anonymous base of public ads recorded on Google: no information about your clients or your analyses is shared there.
No. Should I Bid reads Google's public results pages. You can import account exports (campaign keywords, search terms, Keyword Planner) if the client provides them.
Yes, on paid plans: the REST API and the Claude connector launch the same analyses, with a quote beforehand and a credit cap per launch.
Analyze your clients' keywords, with 5 free credits to get started.