The product
Should I Bid reads the Google results page for every keyword, checks it against what you sell and tells you whether it deserves your budget. Around that verdict: keyword ideas, advertiser monitoring and a campaign plan ready to import into Google Ads.
5 free credits · no credit card · no Google Ads connection
The problem
A keyword can have volume and a reasonable cost per click, and still attract mostly people who are researching, comparing or looking for a free version. Keyword research tools show volume and click prices. They don't tell you whether the person typing the query wants to buy what you sell.
The only evidence available before you spend is the results page itself. What Google ranks there, and who pays for ads on it, shows what searchers expect. Checking that page by hand takes ten minutes per keyword. On a list of a hundred, nobody really does it.
Should I Bid does that reading for every keyword, the same way every time, and turns it into a decision: Bid, Test or Skip.
The modules
Every module relies on the same reading of Google's results. You can start from a keyword list, a product or a competitor.
Paste or import your keywords. For each one, Should I Bid reads the results page for the market you choose, has an AI read the ranking pages and returns a score out of 100 with its decision: Bid, Test or Skip.
Start from a product in your catalog or a web page. Vision comes up with keyword ideas, analyzes them and only highlights the ones worth a budget.
Every analysis records the ads shown on Google. You see who bids on your keywords and your brand, with which copy and at which position, and where your competitors show up without you.
Kept keywords are grouped into ad groups based on the pages Google associates with them, and one negative keyword list is suggested for the whole analysis. It all exports to Google Ads Editor.
The workflow
Here is how the modules fit together in a typical week.
Enter your website address: the AI fills in your company profile (business, audience, positioning) and your products. You fix what needs fixing. Every decision builds on it.
Paste a list, import a Google Ads export (Keyword Planner, campaign keywords, search terms) or let Vision suggest ideas from a product or a page.
Pick the country, language and device. Each keyword gets a score out of 100, a decision and the evidence from the results page. Expect a few minutes for a list.
Keywords to bid on and to test are grouped into ad groups, and searches to avoid become negatives. You adjust, then export to Google Ads Editor.
The Competitors page shows who buys your keywords and your brand. A keyword where competitors appear without you can be analyzed in one click.
Our approach
Should I Bid doesn't replace your keyword research tool. It answers the next question: is this keyword worth paying for?
Each analysis reads the actual Google page for the market you choose, ads included. No historical averages, no aging database.
The same keyword can deserve a bid for one company and not for another. The verdict accounts for what you sell, down to a single product if needed.
A score out of 100 maps to one decision: Bid from 70, Test from 50 to 69, Skip below that. You know what to do with every row.
The four signals behind the score, the rationale and the Google results that were read are all on screen. You can challenge a verdict instead of taking it on faith.
1 credit = 1 keyword analyzed, charged only once that keyword's analysis is done. A keyword that fails costs nothing and can be rerun.
Should I Bid never reads or changes your account. You import files if you want to, and export when you're ready.
Integrations
On paid plans, you can also launch analyses from your own tools, with the same credit rules and your approval before any spend.
The same analyses, organized around the way you work.
Should I Bid is a decision tool for Google Ads. For each keyword, it reads the Google results page for the market you choose, compares it with what your company sells and returns a score out of 100 with a decision: Bid, Test or Skip. Around that verdict, it offers keyword ideas (Vision), advertiser monitoring (Competitors) and a campaign plan you can export to Google Ads Editor.
No. Should I Bid works from Google's public results pages and your company context. You can import your Google Ads exports (Keyword Planner, campaign keywords, search terms) to save time, and export the result to Google Ads Editor. Nothing is read or changed directly in your account.
No. Should I Bid doesn't track your organic rankings, analyze backlinks or audit your site. It reads organic results because they reveal search intent, but its job is to decide where to spend on Google Ads.
A few minutes for a keyword list: each keyword requires reading its results page and the pages that rank on it. You can leave the screen; the analysis keeps running and results appear as they come in.
With credits: 1 credit = 1 keyword analyzed, shown before you launch and charged only once the keyword's analysis is complete. Vision only charges for recommended keywords (a score of 50 or more). Browsing the Competitors pages uses no credits. You get 5 free credits when you sign up, no credit card required.
Seven markets: France, the United States, the United Kingdom, Germany, Spain, Italy and Canada, in French, English, German, Spanish or Italian. You also choose the device (desktop, mobile or tablet), because the results page isn't the same everywhere.
No credit card · no commitment · 1 credit = 1 keyword analyzed