Should I Bid scans Google SERPs in real time to reveal the true intent behind every keyword — and tells you exactly which ones convert vs. which ones burn your budget.
Google Keyword Planner gives you volume and CPC. It doesn't tell you whether people typing that term want to buy — or just read an article.
| Keyword | Intent | SERP signal: | Consequence |
|---|---|---|---|
| invoicing software | Informational | 70% of results = comparison articles | You're paying for clicks from people looking for a review — not a purchase. |
| accountant near Paris | Navigational | Results = directories + Yellow Pages | The user is looking for a specific name — your ad is invisible or ignored. |
| how to set up an LLC | Informational | Results = free legal guides | High ad competition, low purchase intent — high CPC, zero conversions. |
These traps cost advertisers who don't check the real intent of their keywords an average of several hundred euros per month.
Real SERP data, not averages. For every keyword, know exactly what to expect.
On average, 34% of Google Ads budgets go to keywords with informational intent — people looking for information, not a product. Spot them before you spend.
Our AI analyzes the top 10 organic results and every active ad to decode what Google considers the true intent behind each query today.
France, United States, United Kingdom, Germany, Spain, Italy, Canada. Allocate your budget to keywords where purchase intent is proven by SERP data — not guesswork.
From keyword discovery to exporting into Google Ads, Should I Bid covers the whole chain — with real SERP data at every step.
Intent analysis
We read Google's SERPs live — organic results and active ads — then AI returns an actionable verdict: Bid, Test or Skip. You know whether people searching that term want to buy before you spend a cent.
Vision
Vision generates keyword ideas from your products or a simple page URL. It sorts them (branded, generic, questions…), automatically dedupes against your history, and launches the analysis in one click.
Google Ads export
Turn analysis into action: export your validated lists as Google Ads-ready CSV (exact match), or your full analyses as CSV for client reports.
From your keyword to actionable insights in 3 simple steps
Enter your keywords and describe your offer in 2 lines. The AI understands your market to judge relevance accurately.
We query Google right now: organic results, active ads, featured snippets. What Google shows today, not data from 6 months ago.
Relevance score, detected intent type (transactional / informational / navigational), and a clear recommendation: bid, avoid, or adjust.
Choose the plan that fits your needs. Change anytime.
Should I Bid is a keyword intent analysis tool for Google Ads. For every keyword, it reads Google's live search results (organic and ads) and returns a clear verdict — Bid, Test or Skip — so you stop spending on keywords that won't convert. It's a SaaS built for advertisers, e-commerce teams and SEA agencies.
A keyword is worth bidding on when the intent behind the search is commercial — when people want to buy, not just to read. Should I Bid measures this automatically: it analyzes what Google actually shows for the keyword, assigns an intent score out of 100, and recommends whether to bid, test with a small budget, or skip the keyword.
For each keyword, Should I Bid queries Google in real time, extracts the top 10 organic results and every active ad, then AI reads those pages to determine the dominant intent (transactional, commercial, informational or navigational). You get a relevance score, the detected intent type and a bidding strategy. It reflects what Google shows today, not historical averages.
Vision is Should I Bid's ideation feature. From one of your products or a simple page URL, it automatically generates relevant keyword ideas, sorts them by category (branded, generic, questions), removes duplicates already in your history, and lets you launch their analysis in one click. It's the fastest way to discover high-potential keywords.
Yes. Your validated keyword lists export as CSV in Google Ads exact-match format ([keyword]), ready to import straight into your campaigns. You can also export full analyses as CSV for reporting or to share results with a client.
Google Keyword Planner gives you search volume and estimated CPC, but not real intent. A keyword with 10,000 searches can be 100% informational (blog articles) or 100% transactional (product pages) — volume won't tell you which. Should I Bid analyzes what Google actually shows for each keyword to reveal intent, the signal that truly decides whether a bid is profitable.
1 credit = 1 keyword analyzed. If you enable Google Shopping analysis, we add 0.2 credit per keyword to also cover product ads. Credits renew every month based on your plan, and the credit cost is always shown before you launch an analysis — never a surprise overage. Example: with 100 credits you analyze 100 standard keywords, or 83 with Google Shopping enabled.
Should I Bid currently covers 7 markets — France, United States, United Kingdom, Germany, Spain, Italy and Canada — and 5 languages (French, English, German, Spanish, Italian). You pick the country and language when configuring an analysis: each market has its own SERPs and intent nuances, so the analysis fits the region you target.
No. You start with 5 free analyses, no credit card and no commitment. That's enough to test the tool on your own keywords and see the verdicts before choosing a paid plan.
Find out before you pay. 5 free analyses to test Should I Bid on your current campaigns — no risk, no commitment.
No credit card required · Results in under 2 minutes · Cancel anytime