Google Ads country by country

Market guides

11 countries

• Australia : Launching Google Ads in Australia: Australian English, GST, State-level targeting, gambling and pharmacy rules, and the calendar, based on verified facts.
• Belgium : Launching Google Ads in Belgium: which languages to target, bilingual Brussels, billing and VAT, local ad rules, sales periods and steps, from verified facts.
• Canada : Launching Google Ads in Canada: English and French campaigns, the French-language rule in Quebec, GST, HST and QST, and gambling rules by province.
• Germany : Launching Google Ads in Germany: which language to write ads in, billing and VAT, local ad rules, the Impressum and public holidays, based on official sources.
• India : Launching Google Ads in India: which languages to target, GST and billing, payment rules, local ad policies and the steps, based on verified facts.
• Japan : Launching Google Ads in Japan: Japanese scripts, billing and consumption tax, Yahoo! JAPAN and its separate ad platform, local rules and the steps.
• Mexico : Launching Google Ads in Mexico: ads written in Spanish, rebuilt keywords, the IVA Google adds, local ad rules and peaks such as El Buen Fin.
• Spain : Launching Google Ads in Spain: Spanish or Catalan, targeting, billing and the local surcharge, sector rules and the steps, from sourced facts.
• Switzerland : Launching Google Ads in Switzerland: which languages to target, cantons, billing and VAT, local rules on prices and gambling, with steps and official sources.
• United Kingdom : Launching Google Ads in the United Kingdom: British English, self-assessed VAT, the surcharge on the invoice, local ad rules and bank holidays, based on verified facts.
• United States : Launching Google Ads in the United States: English and Spanish campaigns, state targeting, sales taxes without a federal VAT, and gambling and health rules.

A new market, new keywords

Before you bid in another country, check on local Google which keywords carry real buying intent.

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