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Paste your keywords and get them in broad match, "phrase match" and [exact match], ready to paste into Google Ads. Quotes, brackets and + signs already in the list are removed along the way.
The generator writes each pasted keyword in broad match, phrase match (in quotes) and exact match (in brackets). It can strip existing notation, lowercase, remove duplicates and symbols, flags keywords that are too long and exports everything to .txt or .csv.
The tool needs JavaScript to run.
One keyword per line, copied from a spreadsheet or an export. Quotes, brackets and + signs already there are removed while the option is ticked.
Tick broad, phrase, exact, or all three. The side-by-side view gives one list per match type; the single list puts them together.
Lowercase, collapsed spaces and duplicate removal are on by default. Turn on “Remove symbols” if the list comes from a website or a document full of punctuation.
Copy each list to paste into an ad group’s keywords, or download the CSV with Keyword and Match type columns.
The match type tells Google which searches your keyword can trigger an ad on.
Today, phrase and exact match also cover close variants (plurals, misspellings, rewordings with the same meaning): exact match no longer guarantees an identical search, but it is still the narrowest match type. Each one shows in the keyword’s punctuation:
The old broad match modifier, written +plumber +austin, is no longer available: you cannot create new ones, and Google treats the ones still in accounts as phrase match. If your list comes from an old account or file, the “Remove existing notation” option strips those + signs before rewriting the keywords in a current match type.
Google Ads keywords are not case-sensitive: “Plumber Austin” and “plumber austin” are the same keyword. Duplicates and extra spaces clutter the account and add nothing. A keyword is also limited to 80 characters and 10 words: the tool flags the ones that go over instead of deleting them.
Google Ads rejects or ignores some symbols. The “Remove symbols” option keeps letters, accents, digits, apostrophes, hyphens, ampersands and periods, and removes the rest. Review the result: a symbol is sometimes part of a product name. To build the starting list, the keyword mixer combines services, cities and modifiers.
Switching to exact match narrows reach, not the risk of paying for browsers: a search like “plumber training” still comes from someone who wants to learn the trade. On the exclusion side, remember that negative keywords do not cover close variants. The negative keyword conflict checker shows which exclusions block your own keywords.
A list written in all three match types still needs sorting: many keywords have no buying intent. Should I Bid reads the Google results page for each keyword before you pay, checks it against your offer and tells you: Bid, Test or Skip.
In straight double quotes: "plumber austin". Exact match goes in square brackets, [plumber austin], and broad match has no punctuation. The tool adds the punctuation to your whole list.
Phrase match allows searches that include the meaning of your keyword, with other words around it. Exact match targets searches with the same meaning or intent, without widening. Both include close variants.
No, it is no longer available. +word keywords still in an account are treated as phrase match. The tool strips the + signs so you can rewrite those keywords in a current match type.
Google Ads rejects or ignores some symbols. Rather than a fixed list, the “Remove symbols” option keeps only letters, accents, digits, apostrophes, hyphens, ampersands and periods. Check for error messages when you add the keywords in Google Ads.
One row per keyword and match type: the Keyword column holds the keyword without punctuation, the Match type column holds Broad, Phrase or Exact.
No. Everything runs in your browser and nothing is stored.