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Paste up to 10 keywords. A decision model reads the meaning of each query, estimates what the searcher wants and how likely they are to become a customer, and tells you which ones to look at closely before you bid.
For each keyword, a decision model estimates the main intent (buy, compare, learn, job or training, free, navigate) with its probability, and the probability that a business selling this product or service would win a customer from this search.
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One keyword per line, up to 10. Use the ones you plan to buy in Google Ads, or the ones that spend the most in your account.
Click “Check”. The model answers in a few seconds: an estimated intent and a buying probability for each keyword.
70% and above: strong buying intent, a candidate for your bids. 40 to 69%: medium intent, test it on a small budget. Under 40%: weak intent, rarely profitable as a paid ad.
The model does not know your business. Add job, training or free searches to your negatives unless they describe what you sell. Keywords with unclear intent go to a Should I Bid analysis in one click, which reads their Google results page.
Search intent is what someone wants when they type a query: to buy, compare, learn, find a job, get something for free or reach a site they already use. In Google Ads, you pay for the click whatever that intent is.
“Emergency plumber Dallas” points to a purchase, “how to unclog a sink” to a question, “plumber salary” to a job search. But many queries carry no such telling word: “water heater leaking”, “CPA Denver” or “small business invoicing software” still come, most of the time, from future customers.
The tool does not look for words in a list: it sends each query to a decision model, Jev, that reads its meaning. It sorts the query into one of six intents, with a probability for each, and estimates the probability that a business selling this product or service would win a customer from this search.
The model writes nothing: it returns probabilities. It is an automatic estimate, not a measurement, and it can be wrong on very short or ambiguous queries.
A keyword that draws browsers, students or job seekers can eat a large share of your budget without bringing in a single sale. Spotting these queries before launch costs less than finding them a month later in your search terms report.
Job, training and free searches are good candidates for your negative keyword list. Once the campaign runs, the search terms report analyzer shows which queries actually spent money without converting.
The model reads the query, not the Google results page or your offer. The same keyword can pay off for one business and be useless for another: “bookkeeping course” is one to exclude for a software company, but it is the core business of a training provider.
To settle it, Should I Bid’s intent analysis reads the Google results page for each keyword and compares it with what you sell.
Should I Bid reads the real Google results page for each keyword (ads, comparison sites, articles) and checks it against your offer. You get one verdict per keyword: Bid, Test or Skip.
A tool that sorts a query by what the searcher wants: to buy, compare, learn, find a job, get something free or log in. This one relies on a decision model and returns, for each keyword, an estimated intent and a buying probability.
Read the whole query, not only its most visible words: that is what the model does. Then look at the Google results page. Ads and product listings point to buying intent; articles and videos point to people looking for information.
It is the probability, estimated by the model, that a business selling this product or service would win a customer from this search. From 70%, buying intent is strong; from 40 to 69%, it is medium; below that, it is weak.
No. A job, training or free search is worth excluding for most advertisers, but not for a training provider or a free service. Make sure a search does not describe your own offer before you exclude it.
The number of checks is capped, per visitor and overall, to keep the tool free. If the limit is reached or the model does not answer, try again a little later.
No. The keywords you enter, and nothing else, are sent to the decision model through OpenRouter to get the estimate. Should I Bid does not keep them.