Optmyzr is worth the price for an agency or advertiser running active Google Ads accounts who wants to automate their optimization: rules, audits, bids and the exclusion of unprofitable search terms. It does less for a small account or a campaign that has not launched: its price follows your ad spend and it does not tell you which keywords deserve a bid. We did not test it from the inside.
Key takeaway: Optmyzr earns its subscription when your accounts already spend enough to leave wasted clicks to recover; before that point, sort your keywords so you only pay for clicks that can convert.
We did not open an Optmyzr account or test the tool from the inside. This review rests on what can be checked from the outside: its pricing page and FAQ (plans, trial, guarantee, cancellation, tier overages), its feature pages, and the public ratings on G2 and Capterra. We read Adalysis, its closest alternative, the same way, and we point out what Google Ads already does for free.
Our yardstick is a Google Ads advertiser's: when does the tool act on your budget, and for which job? We scored three tools from 1 to 5 on four equally weighted criteria. What we could not judge: the quality of its recommendations on a real account, how easy it is to learn, how responsive support is, and the gains after several months. Only a trial on your own account answers those questions.
Should I Bid is our own tool, and it does not do the same job as Optmyzr. It works before the spend, keyword by keyword; Optmyzr works after, on an account that is running. In the grid, Should I Bid wins only one criterion, deciding before paying for a keyword, and loses the other three.
Prices checked on the vendors’ official pricing pages on .
| Tool | Optimizing a running account | Auditing and monitoring | Ad platforms covered | Deciding before paying for a keyword | Total /5 |
|---|---|---|---|---|---|
| Optmyzr | 5 | 4 | 5 | 2 | 4.0 |
| Adalysis | 4 | 5 | 3 | 1 | 3.3 |
| Should I Bid (our tool) | 1 | 1 | 2 | 5 | 2.3 |
Each tool gets a whole score from 1 to 5 per criterion, based on what its vendor presents on its official pages. The four criteria carry the same weight. A low score flags a missing or secondary feature for that tool, not a bad tool.
Optmyzr is a paid suite for optimizing and automating PPC campaigns, built for accounts that are already running. On Google Ads and Microsoft Ads, it works on keywords, search terms, ads and bids. According to its pages, it also supports Amazon Ads, Meta and LinkedIn; check its pricing page to see what your plan includes for each platform. Its pages speak to agencies, freelancers, in-house marketers and enterprise teams.
Its core is rule-based automation. The Rule Engine lets you write your own rules and automations, and set up scripts without coding. Queries and placements that do not pay off can be excluded automatically, based on the rules you set. On top of that come account audits and performance and budget alerts. Google Ads already offers automated rules inside the account, for example to change a bid or get an email when a condition is met; Optmyzr bundles that work with audits and reports, across several accounts and platforms.
Optmyzr adds building blocks for agencies, ecommerce and AI. Reports are white-label, and multi-account dashboards come with Premium. Shopping campaigns, Performance Max for retail and product feed audits are reserved for Premium and above. An AI campaign builder proposes a structure from a URL, for Search and lead generation Performance Max. Finally, Optmyzr has an AI assistant, Sidekick, and an MCP connection that links it to Claude or ChatGPT.
Optmyzr's price follows your monthly ad spend: the more your accounts spend, the higher the tier. Tiers run from small accounts up to very large budgets, and the Enterprise plan takes over on quote beyond the last one. The verified prices table further down gives the first-tier amounts and the date we recorded them.
Three plans sit on top of those tiers: Essentials, Premium and Enterprise. Essentials covers up to 25 accounts. Premium opens unlimited accounts, under a fair use policy, and unlocks multi-account dashboards, Shopping and product feed audits. Enterprise is negotiated with the sales team. Before you compare prices, check which plan holds the features you need.
Annual billing, paid up front, costs 30% less than monthly. Plans have no contract and can be canceled at any time. After you cancel, the subscription stays active until the end of the billing cycle you already paid for, with no refund for unused days or months: on an annual plan, that cycle is a full year.
The trial lasts 14 days with no credit card, and a 30-day money-back guarantee covers a first subscription. According to Optmyzr's FAQ, the guarantee applies only to a first-time subscription and can be used only once. There is no free plan: once the trial ends, you pick a tier.
The risk to watch is going over your tier. If your connected ad spend exceeds your plan limit, overage charges may apply, with a buffer for normal month-to-month swings. After two consecutive months over the limit, if those charges cost more than the next tier, Optmyzr may move you up automatically, with an email seven days before. To get the most out of the trial, check at least these points:
Both major review platforms give Optmyzr a high rating: 4.7 out of 5 on G2, from 141 reviews, and 4.7 out of 5 on Capterra, from 184 reviews, recorded on the date shown in the verified prices table. A score this close on two separate sites, each with more than a hundred reviews, points to real satisfaction among its users.
An average rating does not tell you whether the tool fits your account. It mixes agencies and in-house teams, small and large budgets, recent reviews and older ones written about earlier versions of the tool. G2 lets you filter reviews by company size, role or industry: use that filter to read reviews from people in your situation.
Against Adalysis, the rating does not settle it. Adalysis scores 4.6 out of 5 on Capterra, from 119 reviews, on the same date. A tenth of a point is not enough to decide: the choice comes down to platforms, plan structure and the kind of work you need done.
We recorded the ratings and review counts; we did not run a systematic analysis of the comments themselves. Ratings shift over time, so check them on the day you decide. And no rating replaces the 14-day trial on your own account.
Optmyzr does not give a per-keyword bid or skip verdict based on today's Google page, before launch. It works from account data. Its exclusions target queries and placements that did not pay off, which means clicks you already bought. Its AI campaign builder proposes a structure from a URL, without telling you, keyword by keyword, whether the results page shows buying intent for your offer.
That sorting before the spend is Should I Bid's job, alongside Optmyzr. It reads the live Google page, ads and organic results, then an AI reads the pages that rank and weighs them against what you sell. Each keyword gets a Bid, Test or Skip verdict with a score out of 100. The keyword intent analysis also recommends exclusions once per analysis, and the exact-match CSV export is ready for Google Ads.
Should I Bid does not replace Optmyzr. It does not connect to your Google Ads account: it reads the results page and the pages that rank on it. So it does not manage bids on a live account, does not write rules, and does not produce account audits or client reports. It does not do SEO either: no backlinks, no rank tracking, no technical audit. The logical sequence: sort your keywords with Should I Bid before launch, then hand account optimization to Optmyzr or Adalysis once the data comes in.
On cost, the two do not compare directly. Optmyzr is a subscription based on your ad spend. Should I Bid is priced by the number of keywords you analyze, one credit per keyword, with 5 free analyses to try, no credit card, then paid plans with no commitment. Like Optmyzr and Adalysis, it also plugs into Claude, through a connector included in paid plans.
Optmyzr is worth the price for an agency or team running several active accounts that wants to industrialize optimization. Custom rules, audits, performance and budget alerts, white-label reports: everything is designed to repeat the same work across many accounts. The larger the portfolio, the more work the automation can take over.
It also makes sense for an advertiser on several ad platforms, or for an ecommerce business that depends on Shopping. Optmyzr supports Google Ads, Microsoft Ads, Amazon Ads, Meta and LinkedIn, and reserves Shopping, Performance Max for retail and product feed audits for Premium. For that profile, plan on Premium from the start.
It is a weaker fit for a small account that is just starting. There is no free plan, and the first-tier price weighs heavily against a modest ad budget. In that case, Google Ads automated rules, a regular look at the search terms report and careful keyword selection already cover the essentials. Our guide to reducing wasted Google Ads spend walks through those steps.
It does little before launch, and it is not the obvious pick if you run only Google Ads and Microsoft Ads with an audit-focused need. With no spend and no history, an optimization tool has almost nothing to optimize. And if having every feature in a single plan matters more to you than the number of platforms, Adalysis is worth trying first. For an agency that also wants to qualify each client's keywords before launch, Should I Bid offers multi-client management across seven markets.
Take two cases, as an illustration: an agency managing live accounts, and a software company that has not launched its campaign yet. What follows is a typical line of reasoning, not a measured result.
First case: an agency in Denver manages about fifteen client Google Ads accounts, including two online stores running Shopping campaigns. The accounts spend every month, and the team spends its Mondays reviewing search terms and building reports. Optmyzr fits that need: automatic exclusion rules, audits, alerts, white-label reports. With fifteen accounts, Essentials would be enough on account count, but Shopping and multi-account dashboards require Premium. Adalysis would be the other serious candidate if the agency worked only on Google Ads and Microsoft Ads.
Second case: an Austin company selling invoicing software for contractors is preparing its first campaign. It has no history, no search terms and no conversions: an optimization tool has nothing to work on yet. Its question is different: which keywords deserve a bid? ‘invoicing software for contractors’ names the offer exactly. ‘free invoicing software’ looks for a zero price and deserves a cautious test at most. ‘free invoice template’ targets someone who wants a document, not software. ‘how to write an invoice’ is looking for an explanation.
Before paying, look at the Google page for each keyword. If it shows ads from software vendors and software comparison sites, the buying intent is there. If it shows only downloadable templates and advice articles, the click is likely to cost without paying back, and the term joins your negative keywords. That is the sorting Should I Bid does, and our guide on how to choose Google Ads keywords walks through it step by step. Vision can also start from the product page to suggest the first ideas. Once the campaign is live and the first conversions come in, a tool like Optmyzr or Adalysis takes over.
Adalysis is the most direct alternative: same job, optimizing an existing account, with a focus on auditing. It runs 100+ audit checks every day, customizable, with alerts. It automates ad testing on six metrics and pauses losing ads. It tracks and projects budgets, handles bids, Quality Score and Performance Max tools, and produces white-label reports from 50 templates. On keywords, it works on search terms, n-grams, negative conflicts and duplicates. It also offers a Google Ads MCP server for Claude and ChatGPT.
The first difference is the plan structure. Adalysis has a single plan with every feature included, priced by your maximum monthly spend; Optmyzr splits its features across Essentials, Premium and Enterprise. Adalysis includes unlimited Google Ads and Microsoft Ads accounts and users, while Essentials stops at 25 accounts. Its entry price is lower than Optmyzr's, its trial lasts 30 days with no credit card, and it offers 10% off for six months and 15% off for a year. You can cancel anytime; the current month stays due.
The second difference is ad platforms. Adalysis supports only Google Ads and Microsoft Ads. If you also buy on Amazon, Meta or LinkedIn and want to run everything in one place, Optmyzr keeps the edge. If you run only Google Ads and Microsoft Ads, and daily auditing matters most, Adalysis is the first one to try. For a criterion-by-criterion view, see our Optmyzr vs Adalysis comparison for Google Ads.
Other options depend on where you are. With no budget for a tool, Google Ads automated rules cover simple automations, and Google Keyword Planner gives free keyword ideas, volumes and CPC ranges before launch. For exclusions alone, our roundup of negative keyword tools for Google Ads reviews the options. And to decide before paying for a keyword, Should I Bid does that sorting upstream, whichever optimization tool you pick next.
| Tool | Starting price | Details | Source |
|---|---|---|---|
| Optmyzr | from $299/mo ($209/mo billed annually) | Priced by monthly ad spend tier (25k to 500k+). “Essentials” plan (up to 25 accounts) at the first tier: $299 per month billed monthly, $209 per month billed annually (30% off). “Premium” (unlimited accounts, fair use) at the same tier: $389 per month, $272 annually. “Enterprise” on quote above 500k. 14-day trial with no credit card, no contract, 30-day money-back guarantee on a first subscription. After cancellation, the plan stays active until the end of the paid cycle, with no refund for unused days or months; the 30-day guarantee can be used only once. Overage charges may apply above the tier (with a buffer); after two consecutive months over, Optmyzr may move the account to the next tier if it costs less, with an email seven days before. | Source |
| Adalysis | from $149/mo ($126/mo billed annually) | One plan, all features included, priced by maximum monthly ad spend (in USD): $149 per month up to $50k, $249 up to $150k, $349 up to $250k, up to $3,000 per month at $5M, on quote above. 10% off for 6 months and 15% off annually ($126 per month at the first tier). 30-day trial with no credit card. No contract: cancel anytime, the current month is due. | Source |
| Should I Bid | Per credit (see Pricing page) | Per credit (1 credit = 1 keyword analyzed). 5 free analyses to try, no credit card, then paid subscription plans with no commitment and credits renewed every month. Plans described on the Pricing page. | Source |
| Google Keyword Planner | Free | Free with a Google Ads account. Exact volumes require an account with active spend, otherwise ranges. Google requires entering billing information and completing account setup to access keyword ideas. | Source |
Prices verified on . Public prices observed on the vendors’ websites on the date shown. They may have changed since: the source prevails.
Optmyzr is a subscription priced by monthly ad spend tier: the more your accounts spend, the higher the price. Three plans sit on top: Essentials for up to 25 accounts, Premium with unlimited accounts under fair use, and Enterprise on quote. Annual billing costs 30% less than monthly. The first-tier amounts, with the date we recorded them, are in the verified prices table on this page. Overage charges may apply if your spend goes over your tier.
Yes. Optmyzr offers a 14-day free trial with no credit card. There is no free plan: when the trial ends, you need to pick a paid plan. To get something out of it, connect your real account, run an audit on day one, test two or three exclusion rules, and check whether the features you care about are in Essentials or reserved for Premium.
Yes, once. Optmyzr offers a 30-day money-back guarantee that applies only to a first-time subscription and can be used only once. Outside that guarantee, it does not refund unused days or months: after you cancel, the subscription stays active until the end of the paid billing cycle. Plans have no contract and can be canceled at any time.
Pick Adalysis if you run only Google Ads and Microsoft Ads and daily auditing matters most: one plan with every feature, unlimited accounts and users, and a 30-day trial. Pick Optmyzr if you also buy on Amazon, Meta or LinkedIn, or if you need Shopping and product feed audits on Premium. Neither one tells you, before launch, whether a keyword deserves a bid.
No, they do different jobs. Optmyzr optimizes a Google Ads account that is already running: rules, bids, audits, reports. Should I Bid works before the spend, without connecting to the account: it reads the live Google page and gives each keyword a Bid, Test or Skip verdict with a score out of 100. It does not manage bids and does not audit accounts. The two fit in sequence: sort before launch, optimize afterward.
No. We did not open an Optmyzr account. This review relies on its pricing page and FAQ, its feature pages, and the public G2 and Capterra ratings, recorded on the date shown in the verified prices table. So we could not judge the quality of its recommendations on a real account, how easy it is to learn, or its support. The 14-day trial with no credit card remains the best way to judge it on your own data.