Pick Optmyzr if you run several ad platforms and want to automate your optimizations with rules. Pick Adalysis if your accounts are on Google Ads and Microsoft Ads and you want daily audits and automated ad testing. Both start from the search terms of a live account; before launch, Should I Bid tells you whether a keyword deserves your bid.
Key takeaway: Optmyzr and Adalysis optimize an account that is already running; before you add a keyword to it, check that it brings buyers for your offer, so you only pay for clicks that can convert.
We compared Optmyzr and Adalysis on their home turf: optimizing Google Ads accounts that are already running. Five criteria are scored: supported platforms, automation and rules, audits and alerts, ad testing, and the decision before paying for a keyword. Access and pricing model are compared in the text, without a score. Behind all of them, one question decides where your budget goes: does this keyword bring buyers for what you sell?
We read both vendors' official pages: pricing pages, feature pages and FAQs. The amounts we found are in the verified price table, with the date they were checked. What we could not judge: we did not open an account with Optmyzr or Adalysis, we did not test either one from the inside or connect it to a real account, and we measured neither the quality of their recommendations nor the effect of their automations. A feature we could not verify gets no credit in the grid.
Should I Bid is our tool, and we scored it on the same criteria. It finishes third out of three and wins only one criterion: the decision before paying for a keyword. That makes sense, since it connects to no ad account at all. It steps in before launch, while Optmyzr and Adalysis step in after.
Prices checked on the vendors’ official pricing pages on .
| Tool | Supported platforms | Automation and rules | Audits and alerts | Ad testing | Decision before paying for a keyword | Total /5 |
|---|---|---|---|---|---|---|
| Adalysis | 3 | 4 | 5 | 5 | 1 | 4.0 |
| Optmyzr | 5 | 5 | 4 | 3 | 2 | 3.9 |
| Should I Bid (our tool) | 2 | 1 | 1 | 1 | 5 | 1.6 |
Each tool gets a whole-number score from 1 to 5 on five criteria. Automation, audits and ad testing count double: that is the everyday work on a live account. Supported platforms and the decision before paying for a keyword count once. Scores are based on the vendors’ official pages, read on the date shown in the price table, and a feature we could not verify gets no credit. Access and pricing model are compared in the text, without a score, because the three tools do not charge for the same thing. Should I Bid is our tool, scored on the same criteria.
Optmyzr is a PPC campaign optimization and automation tool, built for accounts that already have some history. It works on keywords, search terms, ads and bids, on Google Ads as well as Microsoft Ads. It also covers Amazon Ads, Meta and LinkedIn, so an agency running several channels can keep track of them in one place. Still, check its pricing page to see what your plan includes for each platform.
Optmyzr’s strong point is rule-based automation. The Rule Engine lets you write your own rules and automations, and scripts can be set up with no coding skills. Excluding queries and placements that do not convert can also run on its own, based on the rules you set. On top of that come account audits and performance and budget alerts. Our negative keyword tools comparison ranks it first on a live account.
Optmyzr is also betting on AI and on large account portfolios. It builds a campaign from a URL, for Search and PMax Lead Gen, and offers an AI assistant, Sidekick, plus an MCP connection for Claude and ChatGPT. Its plans differ by feature: Essentials covers up to 25 accounts, while Premium unlocks unlimited accounts (under a fair use policy), multi-account dashboards, Shopping, PMax retail and product feed audits. White-label reports serve agencies. There is no free plan, only a 14-day trial. For its pricing model, its terms and what public reviews say, see our Optmyzr review.
Adalysis is an audit and optimization tool for Google Ads and Microsoft Ads accounts. Its core is a set of over 100 audit checks that run every day. You can customize them, and they come with alerts. For an agency that watches dozens of accounts, it is a way to see what is going wrong without opening each account by hand.
Ad testing is the other thing Adalysis does best. Tests are automated: the tool compares ads on 6 metrics and pauses the losing ones. It also tracks budgets, with projections and automations, and it manages bids. On keywords, it analyzes search terms and n-grams, and flags negative keyword conflicts and duplicates. It adds tools for Quality Score and for Performance Max.
Adalysis sells a single plan, with every feature included. Google Ads and Microsoft Ads accounts and users are unlimited, so you never have to count how many clients you can connect. White-label reports start from 50 templates, and a Google Ads MCP server connects your data to Claude or ChatGPT. Its limit is clear: only Google Ads and Microsoft Ads are supported, with no Amazon, Meta or LinkedIn.
On the core work, Optmyzr and Adalysis are very much alike. Both start from search terms to find exclusions, optimize bids, watch budgets, audit accounts and send alerts. Both produce white-label reports and connect to Claude and ChatGPT through MCP. For a standard Google Ads account, either one will do the job.
Optmyzr and Adalysis split along two lines: breadth for Optmyzr, audit depth for Adalysis. Optmyzr covers several ad platforms and lets you write your own rules. Adalysis sticks to Google Ads and Microsoft Ads, but goes further with daily checks and automated ad testing. If your clients also buy on Meta, LinkedIn or Amazon, Optmyzr supports those too. If everything runs through Google and Microsoft, Adalysis goes deeper on audits.
Optmyzr and Adalysis both charge by your monthly ad spend, with different terms. Optmyzr has three plans, Essentials, Premium and Enterprise on quote, with some features kept for the higher plans and 30% off when billed annually. Adalysis has a single all-inclusive plan, with 10% off for six months and 15% off annually. At the first tier, Adalysis costs less to start than Optmyzr: the amounts are in the verified price table.
Trials and cancellation terms differ between Optmyzr and Adalysis too. Optmyzr gives you a 14-day trial with no credit card, no contract, and a 30-day money-back guarantee on a first subscription. Adalysis gives you a 30-day trial with no credit card; you can cancel anytime, but the current month is due. Should I Bid works differently: 1 credit per keyword analyzed, with 5 free analyses to try, no credit card, then paid plans with no commitment. Its cost depends on how many keywords you analyze, not on your ad spend.
Optmyzr and Adalysis are built for accounts that have data, which means clicks you have already paid for. Their tests, their rules and most of their audits start from history: impressions, clicks, conversions, search terms. Before launch, or when you add new keywords, that history does not exist yet. Optmyzr’s AI campaign builder does suggest a structure from a URL, but without a per-keyword verdict based on today’s SERP. Our method for deciding whether to bid on a keyword walks through the checks to run before paying for a click.
An example shows what a poorly chosen keyword costs before an optimization tool catches it. As an illustration, take a Denver agency launching the account of a home solar installer. Its list includes 'solar panel installation quote' and 'how do solar panels work'. If the first one's Google page shows installer ads, quote pages and cost comparisons, the searcher wants a provider: you bid. If the second shows explainer articles, diagrams and videos, these are curious readers doing research: you skip it. If both go live together, the second one buys clicks from curious readers until Optmyzr or Adalysis flags it, once enough data has piled up.
Should I Bid does this sorting keyword by keyword, before any money is spent. The intent analysis reads the live Google SERP, organic results and ads, then an AI reads the pages that rank on it, plus an ad’s landing page when Google provides it. It weighs it all against what your business sells and computes a score out of 100: intent fit (40%), buying stage (30%), competitive signal (15%) and the commercial signal of the results page (15%), plus an alignment bonus of up to 15 points. At 70 or above, Bid. From 50 to 69, Test. Below 50, Skip.
With Should I Bid, you leave with a decision and what you need to apply it in Google Ads. The keywords you keep export to a Google Ads-ready CSV, in exact match. Each analysis also recommends negative keywords: the Skip keywords, in exact match, and phrase-match guardrails around the keywords you keep. If you start from scratch, Vision generates ideas from a product or a URL. The AI does the reading, which makes the work easy, and the decision stays yours.
Should I Bid is not an account optimization tool. It does not need your Google Ads account, does not read your search terms, does not change your bids and does not monitor your budgets. It runs no account audits, no ad tests and no automated rules. It does not cover Microsoft Ads, Amazon Ads, Meta or LinkedIn either: it reads Google results pages. For all that work on a live account, Optmyzr and Adalysis are the right tools.
Should I Bid is not an SEO suite either. It does no backlinks, no organic rank tracking and no technical SEO audit. A verdict is not a promise of results: a campaign also depends on the ad, the landing page, your bids and your targeting. If your main need is running existing accounts, keep Optmyzr or Adalysis, and save Should I Bid for the keywords you have not paid for yet.
Most of the time, the right answer combines two moments: Should I Bid before launch, Optmyzr or Adalysis once the account is running. Should I Bid decides which keywords deserve a budget. The optimization tool then watches what those keywords cost and bring in, and fixes what goes wrong. Our guide to cutting wasted Google Ads spend covers both stages.
For an agency, this split between Should I Bid and an optimization tool follows the life of a client account. When a client signs on, or with each new offer, the list goes through Should I Bid, with multi-client management that keeps each account separate, across seven markets. Once campaigns are live, Optmyzr or Adalysis takes over for audits, rules and tests. Here is a workflow that holds up.
| Tool | Starting price | Details | Source |
|---|---|---|---|
| Optmyzr | from $299/mo ($209/mo billed annually) | Priced by monthly ad spend tier (25k to 500k+). “Essentials” plan (up to 25 accounts) at the first tier: $299 per month billed monthly, $209 per month billed annually (30% off). “Premium” (unlimited accounts, fair use) at the same tier: $389 per month, $272 annually. “Enterprise” on quote above 500k. 14-day trial with no credit card, no contract, 30-day money-back guarantee on a first subscription. After cancellation, the plan stays active until the end of the paid cycle, with no refund for unused days or months; the 30-day guarantee can be used only once. Overage charges may apply above the tier (with a buffer); after two consecutive months over, Optmyzr may move the account to the next tier if it costs less, with an email seven days before. | Source |
| Adalysis | from $149/mo ($126/mo billed annually) | One plan, all features included, priced by maximum monthly ad spend (in USD): $149 per month up to $50k, $249 up to $150k, $349 up to $250k, up to $3,000 per month at $5M, on quote above. 10% off for 6 months and 15% off annually ($126 per month at the first tier). 30-day trial with no credit card. No contract: cancel anytime, the current month is due. | Source |
| Should I Bid | Per credit (see Pricing page) | Per credit (1 credit = 1 keyword analyzed). 5 free analyses to try, no credit card, then paid subscription plans with no commitment and credits renewed every month. Plans described on the Pricing page. | Source |
Prices verified on . Public prices observed on the vendors’ websites on the date shown. They may have changed since: the source prevails.
It depends on your platforms and how you work. If you also run Meta, LinkedIn or Amazon Ads, or want to write your own automation rules, Optmyzr is the broader choice. If your accounts are on Google Ads and Microsoft Ads and you want daily audits and automated ad testing, Adalysis goes further. Neither one tells you, before launch, whether a keyword deserves your bid.
Both charge by your monthly ad spend: the more you spend, the higher the tier. Optmyzr has three plans, Essentials, Premium and Enterprise on quote, with some features kept for the higher plans. Adalysis has a single plan with every feature included and unlimited accounts. At the first tier, Adalysis costs less to start than Optmyzr. The verified amounts, with their date, are in the price table on this page.
Not as a free plan, but you can try both with no credit card. Optmyzr offers a 14-day trial, no contract, and a 30-day money-back guarantee on a first subscription. Adalysis sells a single plan with a 30-day trial; after that, you can cancel anytime, and the current month is due. Should I Bid, for its part, offers 5 free analyses to try, no credit card, then paid plans with no commitment.
Yes, on a live account. Optmyzr excludes queries and placements that do not convert, and that exclusion can be automated with rules. Adalysis analyzes search terms and n-grams, and flags negative keyword conflicts and duplicate keywords. Both start from searches that have already cost you clicks. Should I Bid recommends exclusions before launch, based on today’s Google results page.
Yes, both offer an MCP connection. Optmyzr advertises an MCP connection for Claude and ChatGPT, on top of its Sidekick AI assistant. Adalysis offers a Google Ads MCP server that connects Claude or ChatGPT to your Google Ads data. Before you count on it for a whole team, check their pricing page to see what the plan you have in mind includes. Should I Bid also has a Claude connector, included in its paid plans.
No. Should I Bid does not run a live account: it does not read your search terms, does not change your bids, and runs no audits or ad tests. It handles the step before: deciding which keywords deserve your budget, based on today’s SERP and what you sell. Keep Optmyzr or Adalysis to run the account, and put your new keywords through Should I Bid before you add them.