Advertising research
Should I Bid records the Google Ads on every results page it analyzes. See who bids on your keywords and on your brand, with which ads and at what position, and where your competitors show up without you.
Included in every plan · Browsing uses no credits · No Google Ads connection needed
What you get
Four views in the app's Competitors page, a fifth in the results of every analysis.
Every domain seen advertising on the keywords you've analyzed: the share of your keywords they appear on, how often they hold the first ad, their average position and when they were last seen. Your declared competitors are flagged.
Type a domain: a competitor, a supplier, yourself. See the keywords it was seen advertising on, country by country, its latest and best position, then the copy of the ads observed and their landing pages.
You and your declared competitors, keyword by keyword, over the last 90 days. The "They buy, you don't" filter isolates the keywords you're missing. Add them to a list, or analyze them to find out whether they deserve your budget.
Other advertisers' ads on searches that contain your brand, over 90 days: who, on which search, at what position and with which copy. A badge flags the ads that name your brand.
In an analysis's results, the Competitors tab shows who appears on those keywords, who holds the first ad, and who pays for keywords we advise you to skip. It's a snapshot of Google results at analysis time.
Where the data comes from
No estimates: these are the ads shown on the results pages Should I Bid has read.
To analyze a keyword, Should I Bid reads its Google results page. It records the ads at the top and bottom of the page: advertiser, position, copy, landing page, country and device.
The ads recorded during every user's analyses feed one shared database. Nothing about your account, your analyses or your clients is shared, and dates are rounded to the day.
A keyword is refreshed each time it's analyzed again, by you or by another user. Every observation is dated, and the history goes back to June 2026.
No. The Competitors page is included in every plan, and browsing it uses no credits. Only the analyses you launch from these screens use credits, once you confirm, under the usual rule: 1 credit = 1 keyword analyzed.
No. Should I Bid doesn't collect ads on a schedule: a keyword is refreshed when someone analyzes it again. Every observation is dated, so you always know how recent it is.
No. Only the public ads recorded on Google are pooled: advertiser, keyword, position, copy and date. No information about your account, your analyses, your clients or where an observation came from is shared.
No. The percentages count the keywords an advertiser was seen on, not its impressions. Use them to spot who's there, not to measure a budget.
Every domain seen advertising on your keywords, not just the ones you declare. Declare up to 10 competitors in your company's or client's settings: they're flagged in the advertiser list and compared with you in the competitive gap.
No. The data comes from Google's public results pages. Nothing is read from or sent to your Google Ads account.
Want to know whether a keyword deserves your budget? Discover the analysis
Included in every plan · 1 credit = 1 keyword analyzed