The product · verdict engine

Stop guessing which keywords deserve your budget.

Should I Bid reads the SERP for every keyword, measures the real intent behind the search, and returns a clear verdict: bid, test, or skip. You decide in seconds, not afternoons.

The verdict: Bid · Test · Skip

5 free analyses · no credit card · results in minutes

Analyze my keywords

How it works

Three steps. Zero spreadsheets.

From raw search to an exportable verdict — without opening ten Google tabs.

We read the SERP — The real results page
We pull the actual pages that rank — ads, comparison sites, editorial content — not volume estimates.
We measure intent — What the searcher really wants
AI reads every page and scores buying intent, paid competition and relevance to your offer.
We return a verdict — A decision, with its proof
A score, a bid decision and the signals behind it. Exportable straight to Google Ads.

Here's what you get for every keyword.

A verdict, the proof pulled from the SERP, and the metrics that matter. Nothing to interpret.

Example keyword : « cheap car insurance » — Verdict : Bid (confidence 82%). 4 ads up top · price comparison sites · clear transactional intent. The click is worth paying for.

SERP breakdown

AD — Car insurance from €12/month (strong paid signal)
AD — Compare 30 insurers in 2 min (comparison site)
ORG — Best car insurance 2026 (comparison)

The metrics

Commercial intent : 78%
Product relevance : 85%
Ads competition : High
Estimated ROI : +40%

The same decision, in a fraction of the time.

Criterion	By hand	Should I Bid
Time per keyword	10–15 min of SERP research	A few seconds
Reading the SERP	By eye, subjective	Systematic, 10 results analyzed
The decision	On gut feel	Verdict + score + proof
Scaling up	Unmanageable past 20 keywords	Hundreds in a single batch
Consistency	Varies by who analyzes	Same reading grid every time

The next keyword you're about to bid on: good idea or bad idea?

Get started — 5 free analyses

No credit card · you keep control of every decision