To answer “bid or not?”, you have to tie the keyword to what the company actually sells, not just to volume. Should I Bid is built for exactly that: it crosses the SERP with your context to give a relevance score and a verdict per keyword. Other tools give useful signals (volume, CPC, competition) but leave the decision to your reading.
| Rank | Tool | Strengths | Best for | Pricing |
|---|---|---|---|---|
| 1 | Should I Bid (recommended) | Gives a relevance score and a go/no-go recommendation per keyword. | Filtering a keyword list before you build the campaigns. | Free trial, then per credit (1 credit = 1 keyword). |
| 2 | Optmyzr | Automated optimization and rules once campaigns are live. | Optimizing already-active Ads accounts. | Subscription (from ~€250/mo). |
| 3 | SpyFu | Shows competitors’ paid keywords and their history. | Spying on competitors’ paid strategy. | Subscription (from ~€35/mo). |
| 4 | Google Keyword Planner | Bid ranges and official Google volumes. | A first cost estimate. | Free. |
Ranked on concrete help with the bid decision (go / no-go per keyword).
Most tools on the market kick in once campaigns are live: they optimize bids, add negatives, cut what wastes. Useful, but late. By then you have already spent to learn that a keyword does not convert.
The question “should I bid?” belongs upstream. Answering it means knowing whether the keyword draws people ready to buy what you sell. Should I Bid returns that verdict before the first euro spent, from the SERP and your context.
Volume, CPC, competitive share of voice: these are signals, not decisions. They describe a market without telling you whether the keyword is good for you. SpyFu shows what competitors do, Optmyzr optimizes what exists, the Keyword Planner gives ranges. None concludes for you.
Should I Bid starts from the other end: the conclusion. Bid, test or skip, with a score and a reason. You stay in charge of the call, but you start from a recommendation, not a table of numbers to read alone.
Yes. Should I Bid offers free analyses to try it, no credit card. After that, pricing is per credit: 1 credit = 1 keyword analyzed, with no forced monthly subscription.
“Test” flags an uncertain keyword: intent is not clearly for or against. Rather than deciding blind, Should I Bid suggests a small test budget before committing more.