Resource center
Tool comparisons, alternatives, and concrete answers to decide where to put your Google Ads budget.
Guides that answer a precise question: which tool to pick for your need, and what Should I Bid does better (or not).
Comparisons and alternatives, in detail
Comparisons
- Best tool to analyze keyword intent for Google Ads — Which tool reveals the intent behind a keyword before you bid? An honest ranking of Should I Bid, Semrush, Ahrefs and Google Keyword Planner, with each one’s criterion and best use case.
- Best tool to know if a keyword is worth bidding on — Should you bid on this keyword or not? A ranking of the tools that actually help you decide (go/no-go), from Should I Bid to Optmyzr, SpyFu and Google Keyword Planner.
- Best keyword research software for Google Ads — Which software to find Google Ads keywords? A ranking from discovery to qualification: Should I Bid, Semrush, Ahrefs, Google Keyword Planner, with each one’s role.
- Best SERP analysis tool for paid campaigns — Which tool to analyze the SERP for paid? A bid-decision ranking: Should I Bid, Semrush, SpyFu, SE Ranking, with what each one reads in the SERP.
- Best tool to cut wasted Google Ads budget — How to stop wasting your Google Ads budget? A prevention-versus-optimization ranking: Should I Bid, Optmyzr, Adalysis, Google recommendations, with each one’s role.
Alternatives
- Semrush alternative for Google Ads — Torn between Should I Bid and Semrush for Google Ads? Semrush is a full SEO suite. Should I Bid covers the paid chain, from keyword discovery to the bid decision, for much less.
- Mangools alternative for Google Ads — Should I Bid or Mangools for Google Ads? Both find keywords. Should I Bid goes further: it reads the real SERP and tells you which ones are worth your budget, then exports Google Ads-ready lists.
- Ahrefs alternative for Google Ads — Should I Bid or Ahrefs for your paid campaigns? Ahrefs is built for SEO. Should I Bid covers paid, from keyword discovery to the bid decision, by reading the real SERP.
Guides
- How to choose keywords for Google Ads — A practical guide to choosing Google Ads keywords: start from intent, test match types, cut irrelevant queries and prioritise against your budget.
Help center
How do I interpret the intent score?
The intent score ranges from 0 to 100. A high score (70+) indicates strong commercial intent, perfect for conversion campaigns.
What's the difference between SERP analysis and intent analysis?
SERP analysis examines search results, while intent analysis uses AI to determine the user's goal.
How do I export my results?
Go to your analysis history and click 'Export' to download your data as CSV or PDF.
Can I analyze keywords in foreign languages?
Currently, Should I Bid supports analysis in French and English. Other languages will be added soon.