50 keyword ideas for a SaaS tool. 3 deserved a budget.

Real case · analysis of 14 October 2026 · Google United States

Breakdown: 3 Bid, 17 Test, 30 Skip out of 50 keywords

• 5 min 42 s for all 50 keywords
• 313 Google pages read in full across those 50 keywords
• 60% of the ideas ranked “Skip”

The 3 to bid on

1. keyword intent checker Bid · 80
2. ppc keyword tool Bid · 78
3. google keyword planner alternative Bid · 73

Three “Skip” verdicts that looked good

• semrush alternative (Skip · 41) The search intent is for a full SEO platform alternative, while Should I Bid is a specialized PPC keyword intent tool. Traffic is unlikely to convert.
• google ads audit tool (Skip · 20) The searcher's intent is to find an account audit tool or checklist, not a pre-bid keyword decision tool. No advertisers are buying the keyword, and the product mismatch is strong.
• free keyword tool (Skip · 18) The user intent is to find a free keyword generation tool, not a paid keyword intent analysis SaaS. Bidding would waste budget on clicks with near-zero conversion probability.

Reasons taken from the summary the analysis wrote for each keyword.

Open the real analysis

What we did

We took the Google Ads keyword ideas for our own SaaS product, a keyword analysis tool, and ran them through Should I Bid. For each idea, the intent analysis reads the Google results page for the target country, ads included, opens the ranked pages, then returns a score and a verdict.

The verdict follows the score: Bid from 70, Test from 50 to 69, Skip below 50. It is the rule the app applies.

Why a good-looking idea can be a skip

Each “Skip” above has the same cause: the keyword looks like what you sell, but the Google page your customer sees tells another story. A phrase can point to another trade, to plain information, or even to another meaning of the same acronym.

Neither search volume nor the keyword text shows it. You have to look at the results page, which Should I Bid does for every keyword before you pay for the first click.

What this case does not prove

This is an analysis of our own keywords, for our own offer: another product would get another split. Scores depend on the offer described and on the Google page on the day of the analysis; the copy open in the demo is frozen at that date.

FAQ

What do Bid, Test and Skip mean?

They are the decision Should I Bid gives each keyword, based on its score. Bid: the score reaches 70 and the Google page shows buyers. Test: the score runs from 50 to 69, so a small budget can settle it. Skip: the score is below 50, and the clicks are unlikely to lead to a purchase.

Why should 60% of the ideas be skipped?

Because a keyword idea is not buying intent. Of 50 ideas, 30 attract people who want something other than what the product sells: training, a definition or a different product. Skipping them avoids paying for clicks that cannot convert.

Can I read the full analysis?

Yes. The analysis is open read-only in the demo, with the Google page of each keyword, the pages read and the reasons. It is frozen at the date shown on this page: it no longer moves, which lets you check every figure.

How do I run the same analysis on my keywords?

Create an account, paste your keywords or let Should I Bid suggest some from your website, then launch the analysis. A few minutes later, each keyword has its score, its verdict and its reason, along with the exclusions to add to your campaign.